Social media engagement
Source influencers for marketing campaigns and create collaborative posts for the company’s social media accounts
Collaboration with teams
Collaborate with publicity and e-commerce teams to implement new marketing strategies
About Me
Title: A Summer of Growth: How My Internship at a Luxury Book Publishing Company Shaped My Marketing Skills
As a senior in college, my summer internship at a luxury book publishing company was a pivotal experience that taught me not just the value of hard work but also how to make meaningful contributions in the marketing world. It was a fast-paced, dynamic environment where every project brought new challenges, and I was eager to dive in headfirst.
One particular task stands out to me as a defining moment—creating and presenting competitive market research to upper management. The project required me to analyze various luxury brands’ advertising campaigns, identifying trends, strengths, and areas for improvement. It was more than just a research assignment; it was an opportunity to showcase my ability to synthesize complex data into actionable insights.
After spending hours combing through campaigns, I developed a presentation that clearly highlighted our competitors’ strategies and offered recommendations on how we could adjust our own approach. I was nervous about presenting to senior leaders, but I took the time to ensure my slides were visually engaging, clear, and backed by solid data. When the time came, I was able to confidently walk the team through my findings and suggestions, and the feedback was incredibly positive. I even saw some of my ideas implemented in future campaigns!
Another highlight of the internship was the collaboration with the publicity and e-commerce teams to implement new marketing strategies. I had the chance to work cross-functionally, helping to execute marketing tactics that spanned social media, influencer partnerships, and e-commerce platforms. One of the most exciting tasks was sourcing influencers for campaigns and creating collaborative posts for the company’s social media channels. It was rewarding to see the campaigns gain traction, with increased engagement and brand awareness.
Through this experience, I realized the power of collaboration, data-driven decision-making, and the importance of thinking creatively. My time at the publishing company not only allowed me to hone my marketing skills but also showed me how to communicate effectively, collaborate seamlessly, and contribute meaningfully to a team. These are the skills I’ll carry forward in my career—and they are what make me a great marketer ready to tackle any challenge
“I have consistently appeared on the President’s Honor’s List and the Dean’s List throughout college. I am also a recipient of the President’s Scholarship and the Leadership Scholarship.”
Benjamin Max Weiner
New York, NY
Worked in multiple firms and gained valuable marketing experience
-President’s Honor’s List and Dean’s List throughtout college
-Proficient in Microsoft Word and Excel